The definitive guide to feature management.
What is feature management? Feature management is a new class of software development tools and techniques powered by feature flags. A feature flag is a lever of control within your code (an if-else statement) that decouples code deployments from feature releases. Developers have used some variation of feature flags for years. But when it comes to enjoying the full benefits of feature flags, many have only scratched the surface. At most organizations, the art of feature flagging is confined to just a few teams across a few use cases. Such limits stem, in part, from the fact that managing feature flags at scale is quite challenging. For one thing, technical debt can rapidly accrue if you start using flags in large volumes. As a result, only a handful of developers end up using them, thus limiting the value an organization can capture from those flags (see what we did there?). Another drawback of conventional flags is they only support basic true-false, or Boolean, use cases. This, too, prevents organizations from realizing the full benefits of feature flags. ...